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Strange Sign, Surprising Result

Xiamen University students recently made a survey at a cross road near the university campus, a section where a pedestrian walking bridge was built over a busy intersection.

The test was to see how people reacted towards different types of notice board. They designed 3 notice boards with different content,  displaying them in turn for few days, and in between there would be some days with no notice board at all.

 

The results below show how many people still crossed the road, not choosing to use the walking bridge despite the signs:

 

No notice board 69.78%
"Please use walking bridge" 70.02%
"It only takes 9.4 seconds more to use the walking bridge" 60.97%
"You ugly if you cross the road" 41.12%

 

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